November 2025
When you decide to sell a property, one question always comes up: Should you entrust the sale to a professional, or handle it on your own?
Behind this decision lie two very different approaches… and major consequences on the price, the timeline, and the security of your transaction. At GARY, we support owners throughout their selling process, and one thing is clear: being well-advised changes everything.
So, what are the real differences between a professional sale and a private one?
🏡 1. Market Expertise
A broker has an in-depth understanding of the local market: price per sqm, trends, high-demand areas, buyer behaviour… Their role is to estimate your property at the right price to ensure a quick and optimal sale.
Selling alone means setting the price yourself with no professional benchmark.
A mistake can be costly:
Too high → the property stays on the market and becomes “burned”.
Too low → immediate financial loss.
📣 2. A Structured Marketing Strategy
With a professional, you benefit from a complete and tailored strategy: professional photos, property staging, marketing tools, targeted advertising…
The goal: generate maximum interest to achieve the best-selling price.
In a private sale, you must manage everything yourself. Without marketing knowledge, it’s easy to lack visibility or choose inefficient channels, slowing the sale or lowering the perceived value.
🌐 3. Visibility & Buyer Network
A real estate agent showcases your property across a wide network:
Specialized platforms
A database of qualified buyers
Professional contacts and partner networks
Result: more visibility = more visits = more offers.
Private sales usually have a much smaller reach, which often extends the selling timeline.
🕵️♂️ 4. Buyer Screening & Visit Management
Working with a professional also means saving time and peace of mind.
The broker handles enquiries, filters serious and solvent buyers, organizes and conducts visits, then provides feedback.
With a private sale, you manage everything: calls, messages, visits, buyer screening…
A time-consuming and sometimes stressful process, especially if you have a busy schedule.
🤝 5. Negotiation: a Key Skill
A broker is trained to negotiate effectively, protect your interests, and optimize the final selling price, while keeping discussions smooth with buyers.
In a private sale, negotiation can become emotional or imprecise, often leading to: accepting a price that’s too low, or losing a buyer because the exchange wasn’t handled correctly.
✅ Conclusion
Entrusting your property to a real estate professional means peace of mind.
You benefit from full support that maximizes your selling price, secures every step of the process, and saves you valuable time.
Selling alone may seem economical at first, but the lack of expertise, network, and negotiation skills can quickly lead to costly mistakes.
At GARY, we ensure every sale is managed with rigour, transparency, and performance, so you benefit from the best possible conditions to bring your real estate project to life.